Xavier Maasen Xavier Maasen

Discover the thrills and excitement inside a racing team. We offer you the opportunity to link your brand to Motorsport, to a professional driver and especially to the reference in international Motorsport: Porsche. Activate your brand in motorsport. Our team creates an environment which adds value to your image and to all your PR, internal or external communication, and incentives.

Motorsport is one of the most popular sports in the world. A true global sport with an ever growing interest. You will be part of a vivid and capital intensive community. To support a talented and ambitious driver and team is an exceptional opportunity for maximizing exposure. The races and in particular the 24 hours of  Le Mans are the ideal opportunity to invite your relations to the racetrack and experience motorsport from the inside; top-notch VIP welcome, privileged access to the race, visit of pitbox and a meet & greet with the drivers.

Brand Activation is the concept bringing the spirit of brands to life. The Brand Activation’s objective is to make brands active in their markets, building their reputations along with the results. More fundamentally, brand activation contributes in creating trust between the customer, society and the brand. And trust is one of the key factors to create loyalty between consumers and brands. It goes without saying that to a major extent a successful top sport can contribute in this field.

We will always strive to achieve a win-win situation, where both parties get maximum return on investment. Tailor made packages tuned to your wishes. Our targets are all based on delivering quality. You will get ‘value for money’.  Our program is based on 4 targets:

1. Exposure; Maximum exposure in an international media package

2. Relationship marketing; Experience motorsport up-close as a VIP

3. Network; Exclusive network events, the ideal opportunity for you

4. Activation; Motivate your employees with your activation in motorsport

The objectives of a sponsorship are very important as a guideline to success. These objectives are the basis for obtaining a maximum result from the sponsorship. You will find the most important objectives written below.

Objectives of Sponsorship:

• Increase sales

• Business relations

• Reach target market

• Brand positioning

• Sampling

• Public awareness

• Corporate image

• Client entertainment

• Employee motivation

• Generate visibility

• Generate publicity

• Management interest

Best Results


1st place Porsche GT3 Cup Benelux

2nd place Belgian GT


3rd place Blancpain Endurance Series

1st place BES, Nurburgring


1st place 24 hours Zolder

2nd place Belcar Endurance Series


1st place FIA GT1 World Championship, Spa


2nd place 24 hours Le Mans LM GT1

4th place FIA GT Championship


1st place FIA GT, Monza


3rd place NEC Formula Renault 2.0


2nd place Dutch Formula Renault 2.0


1st place Belgian Champ. Formula Ford

2nd place Benelux Champ. Formula Ford


1st place Belgian Champ. Formula Ford